ELSA.ai & alsamahy.com

Overview

In mid-2025, Ahmed approached Build Great to create two clean, professional websites to support his newly incorporated venture, ELSA AI Inc., and his personal leadership profile. The goal was to position both as authoritative, credible, and government-ready, while avoiding marketing fluff or unnecessary complexity. The deliverables were:

• ELSA.ai: a corporate site showcasing the vision, technology, and team behind identity-primed AI agents for elections.
• alsamahy.com: a personal profile site highlighting Ahmed’s 20-year track record in Canadian election modernization and his thought leadership in AI's role in democracy.

Both sites needed to launch within a short timeframe to support upcoming government meetings, grant applications, and strategic partnership discussions.

Challenges

• Tight deadline to design, build, and launch two fully functional websites.
• Need to project government-level trust and credibility from day one.
• Communicating complex, domain-specific technology in a clear, accessible way.
• Distinguishing ELSA AI from generic AI companies by highlighting deep election domain expertise.
• Ensuring fast loading, mobile-friendly sites with no heavy animations or clutter.
• Aligning tone with Ahmed’s selective growth philosophy — not chasing mass-market leads.

Solution

We delivered two cohesive, minimal, and strategically positioned websites that communicate authority, focus, and expertise.

ELSA.ai - Company Site

• Clear Vision Statement: Positioned ELSA as the future of AI-powered election support, emphasizing safe, transparent, and trusted AI agents.
• Mission & Core Principles: Privacy-first, security-first, explainable AI, built on data election bodies already control.
• Identity-Primed Cognitive Design: Explained how ELSA’s agents are context-aware, trained for election-specific legal and operational realities.
• Technology Section: Broke down ELSA Agent capabilities, integration with existing EMS, and differentiators.
• Team Profiles: Featured professional bios and headshots for Ahmed and Dr. Wessam GadElRab.

alsamahy.com - Personal Leadership Profile

• Professional Positioning: Framed Ahmed as an architect of modern elections and AI innovator.
• Biography: Highlighted 20 years in election modernization (SEMS, ePollbooks, VBM systems) and leadership at DataFix.
• AI Vision & Thought Leadership: Outlined Ahmed’s philosophy on AI’s role in democracy, with previews of concept papers.

Process

1. Discovery & Content Alignment: Reviewed Ahmed’s outlines, raw strategic thoughts, and visual preferences. Confirmed key messaging priorities and audience expectations.
2. Wireframing & Structure: Created detailed sitemaps for both sites to ensure logical flow and clarity of messaging. Developed wireframes that balanced content density with white space.
3. Design System: Developed a minimal, authoritative visual style: professional typography, a restrained colour palette, and strategic use of Ahmed’s election photography to establish credibility.
4. Development in Webflow: Built both sites for fast loading and mobile optimization, ensuring 90+ PageSpeed scores. Configured SEO fundamentals and SSL for secure browsing.
5. Content Integration: Integrated and lightly edited provided copy for clarity and readability. Ensured technical and philosophical messaging was accessible to non-technical government stakeholders.
6. Testing & Launch: Conducted cross-browser/device testing, validated form functionality, and optimized for accessibility before deploying both sites.

Outcome

Within a couple weeks, Ahmed had two fully operational, government-ready websites that:

• Established immediate credibility with government partners and grant committees.
• Clearly differentiated ELSA AI from generic AI companies.
• Provided a professional online home for Ahmed’s personal brand and thought leadership.
• Created a foundation for selective growth and targeted outreach.